Some members of the Communicating Economics team provide training for economists focused on opportunities to communicate their research findings and economic expertise to audiences beyond academia – to have more ‘impact’ on policy-makers, private sector decision-makers and the general public.


Courses and workshops, typically a half-day or full day, cover:


  • Effective research dissemination: why it matters; the role of the media; engaging with the public and media agendas; making an impact outside academia; media success stories; developing a research programme’s media and communications strategy


  • Thinking strategically about how to package your research findings and research-based policy analysis and commentary, when to release it, which audiences to target (policy-makers, private sector, the media, the general public) and how to respond to ‘real world’ opportunities to intervene in public debates – for example, elections, referendums, European/international summits, economic data releases.


  • Stories and press releases: key elements of news; the importance of narratives; using rhetoric and metaphor; positioning research for the media; placing stories; reacting to news, communicating with the press.


  • Writing accessible versions of research papers and evidence surveys for different audiences: including VoxEU; andf other multi-authored blogs (for example, the LSE’s suite of blogs; the Conversation).


  • Effective presentation to non-specialist audiences – how to summarise your findings and their significance in 5-10 minute presentations.


  • Organising events to present research findings and analysis: public meetings; policy seminars with civil servants, politicians, etc.; working dinners with journalists – also taking advantage of publicity opportunities at academic conferences, such as American Economic Association, the Royal Economic Society and the European Economic Association, and ‘festival of economics’-type events, such as Trento and Bristol.


  • Establishing an effective Twitter presence: how to condense the message of your research in a way that attracts attention and stimulates productive discussions.


  • Developing ideas for short films – for example those posted on Vox Videos: http://voxeu.org/videovox; how to do interviews well; different types of media interviews (TV/radio; live/pre-recorded; studio/down the line); conveying what you want to say rather than responding to someone else’s agenda.


For further information, contact:


Romesh Vaitilingam

Email: romesh@vaitilingam.com

Twitter: @econromesh

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